Below is an extract of a post published on Metro titled "Here’s Nike’s controversial ‘Just Do It’ ad with NFL quarterback Colin Kaepernick"
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Via: Metro
Nike has released its controversial Just Do It advert, narrated by Colin Kaepernick, who was the first athlete to kneel during pre-game anthems to protest against social and racial inequality in the US. The former San Francisco 49ers quarterback, 30, narrates the two-minute advert, which marks the 30th anniversary of the brand’s popular slogan, before appearing halfway through. When a camera pans to reveal his face, the US flag appears behind him as he says: ‘Believe in something, even if it means sacrificing everything.’ To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video The endorsement deal between Nike and Kaepernick prompted a flood of debate in the US after it was first revealed on Tuesday. Here’s Nike’s controversial ‘Just Do It’ ad with NFL quarterback Colin Kaepernick At the start of the ad, Kaepernick says: ‘If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way, because what non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.’ The ad’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others. Kaepernick says at the end: ‘Don’t ask if your dreams are crazy. Ask if they are crazy enough.’ It highlights superstar athletes such as basketball player LeBron James and tennis ace Serena Williams. Colin Kaepernick is the face of Nike’s new campaign to mark the 30th anniversary of the brand’s Just Do It slogan US President Donald Trump, who is a frequent critic of protesting NFL players, has also hit out at the advert and said he now finds the sport ‘hard to watch’. Trump tweeted after the sportswear giant chose to feature Kaepernick in the new campaign: ‘Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. ‘I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!’ The new ad is scheduled to air during the NFL season opener on Thursday night, the US Open tennis tournament and other major sporting events. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video It became a trending topic on Twitter and other social networks, with some fans urging a boycott of the company’s clothes and trainers – even burning and cutting out the signature logos on their gear. Host Jimmy Kimel hit out at people ripping the logo from socks and said: ‘Finally something dumber than eating Tide pods. ‘It’s a powerful statement that says: “I have too many socks”. Why not just burn your money? You already bought the clothes.’ About Trump’s dislike to the advert, he added: ‘It’s kind of hilarious if you think about it.
