Below is an extract of a post published on Guardian titled "Twitter’s political ads ban disadvantages challengers and political newcomers | Shannon C McGregor"
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Via: Guardian
Ban is unnecessarily severe and simplistic, and will have unintended effects This week, Twitter’s founder and CEO Jack Dorsey announced the company’s plan to ban all political ads on the platform. The ban encompasses paid tweets from candidates as well as “political issues” ads. The announcement received widespread applause, in particular from leading Democratic figures, but far less enthusiasm from those who create, run, or research political advertising. Twitter’s ban on political ads is unnecessarily severe and simplistic, disadvantages challengers, and is likely unenforceable – but it was a great PR move for the company, for now. Challenger campaigns use low-cost digital ads to build lists of supporters, solicit donations, and mobilize volunteers Shannon C McGregor researches political communication, social media, and public opinion as an assistant professor in the Department of Communication at the University of Utah. Continue reading…
