‘Way ahead of the field’: inside the Trump campaign's unprecedented social media campaign



Below is an extract of a post published on Guardian titled "‘Way ahead of the field’: inside the Trump campaign's unprecedented social media campaign"

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Donald Trump
Make america great again.
- Donald Trump.


Dwight D. Eisenhower
What counts is not necessarily the size of the dog in the fight. It's the size of the fight in the dog.
- Dwight D. Eisenhower.


Theodore Roosevelt
The best executive is the one who has sense enough to pick good men to do what wants done, and self-restraint to keep from meddling with them while they do it.
- Theodore Roosevelt.


George Washington
Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak and esteem to all.
- George Washington.



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Via: Guardian

Donald Trump spent more than $11.1m on Facebook and Google ads alone more than 500 days before the election It was the end of a tumultuous month for the Trump White House.A redacted version of the Mueller report had been released to the public. Democratic committee leaders were threatening subpoenas. The special counsel had broken his silence to criticize the attorney general’s handling of the report’s release. In Washington DC, Donald Trump’s presidency was under as much pressure as ever. But on Facebook, the Trump circle was asserting another reality. They asked users to donate prior to a “CRUCIAL fundraising deadline” even though the next major deadline would not come until 30 June, employing a time-tested marketing trick to create a false sense of urgency. They were numerous, with more than 200 minor variations of the ads running. They were topical and negative, feeding an intensely divisive controversy earlier that month over out-of-context remarks made by a Muslim congresswoman about post-9/11 Islamophobia rather than making an affirmative case for Trump’s re-election. And they targeted older Facebook users across the country, in defiance of conventional wisdom about who responds to social media campaigning. Continue reading…


‘Way ahead of the field’: inside the Trump campaign's unprecedented social media campaign

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