How can we lure back all the people who avoid news? | Emily Bell



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Via: Guardian

Initiatives such as Tortoise aim to engage audiences alienated by Brexit and Trump What happens if we produce journalism and nobody reads it? This is not an existential worry lurking beyond the keyboard of every reporter and editor, but a growing problem of “never-newsers”: people who deliberately or accidentally avoid the news. According to the recent Reuters Institute for the Study of Journalism’s annual digital news report, about an average 32% of people regularly avoid the news, up from 29% in 2018. In the UK, news avoidance soared between 2017 and 2019 by 11 percentage points “mainly due to the intractable and polarising nature of Brexit”. Continue reading…


How can we lure back all the people who avoid news? | Emily Bell

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